Viatris Dermatix Campaign
Dermatix Ultra is a highly efficient scar treatment formula that has been developed for effective scar management.
LIVE SCAR FREE, STAY BEAUTIFUL
Dermatix is a highly effective solution for the removal of surgical scars, wound marks, and scars resulting from acne or burns. Our team has developed an eye-catching key visual that conveys the message of flawless, beautiful skin free from any imperfections.
Problem
Dermatix Ultra is an advanced scar formula that is effective in the management of scars. It has the innovative cyclopentasiloxane technology for improved effects in flattening and softening scars and contains vitamin C ester which gives the benefit of photoprotection and skin lightening.
Idea
SKEPPER created compelling key visuals to demonstrate the significance of Dermatix in scar healing. The visuals feature a cracked gold surface, which symbolises skin, and the crack signifies scars. The message conveyed is that by using Dermatix, you can restore your skin's beauty and protect its value by healing your scars effectively.
Solution
The visual identity included a powerful message and an attractive imagery that could convince the users of the effects of Dermatix to wipe away scars on the human body. AS a result of this creative campaign, many individuals out there started to rely on Dermatix for healing scars, and the sales of Dermatix increased by a good number.
